This episode features the excellent Aditya Labhe. Aditya is a Solutions Consultant at ChannelSight. He talks about connecting dots from the why to the how for clients. His strengths in using data and identifying what channels to use are what have made him so successful. Tableau, Microsoft PowerBI, Looker analytics, and the likes of the more common Meta Business Manager and Google Analytics. Have all be useful data tools for him to make his decisions for clients. This is an episode perfect for anyone who wants to understand the data behind digital decisions.