November 23, 2021

Adjusting Your Swimsuit Not Your Body with Alexa McNeal of Cedar & Sand Swim

58 minutes

In episode 30, Alexa McNeal of Cedar & Sand Swimwear (now Bold Beach Swim) shares why and how she launched a swimwear brand in October 2020 where every suit is made to adjust to your body - not the other way around.

Alexa has been designing adjustable swimwear for every body type since October 2020 when she launched her brand Cedar & Sand Swimwear.

In this episode, you’ll learn:

The frustrations with swimwear that led Alexa to start her own swimwear line

How she gauged interest in her designs and brand idea with an Instagram story

How she found her factory

What Alexa brought to the first meeting with her factory

How Alexa tested the fit of her designs on multiple body types

How Alexa launched 7 suits, landed a wholesale deal, and showed at her first trade show -- all in the first year of business

How Alex balances doing all the things as a solo-entrepreneur

Alexa’s big goals for Cedar & Sand Swimwear

People and resources mentioned in this episode:

Cedar & Sand Swim website

Cedar & Sand Swim email

Cedar & Sand Swim Instagram

Alexa’s Instagram

Alexa’s LinkedIn

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