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AdLeaks Week In Review Feb 1st - Feb 15th
AdLeaks Episode 6
(Feb 1 - February 15th)
Thank you Dino Panopoulos as always
Lets jump right in! Tim Burd
⭐️ What Else Do You Want to See In This Group? ⭐️
Started by Nicholas Harvey
https://www.facebook.com/groups/adleaks/permalink/611311679693684/
Lots of great feedback here but I want to hear from you, yes YOU!
Comment below with what you would like to see more of in this group, we actually listen!
.
🗞 INDUSTRY NEWS 🗞
.
⭐️ [FB] Shutting Down Mobile Web Side of Audience Network ⭐️
Shared by Jeromy Sonne
https://www.facebook.com/groups/adleaks/permalink/611393706352148/
I liked this answer by Depesh, “They're not closing down FAN completely.
Simply stopping the AdSense style advertising for websites. Cookie blockers make this harder to create personalized targeting meaning poor results for advertisers and poor experience for users.
They'll still use it on mobile apps for now.”
.
⭐️ [GOOGLE] Google Ads Shopping Update ⭐️
Shared by Justin Brenner
https://www.facebook.com/groups/adleaks/permalink/612253272932858/
Great post by Justin Brenner directly from Google
“Gmail is used by over a billion people, and plays a key part in their shopping journeys as they keep tabs on new products and offers from their favorite brands.
Soon your standard Shopping campaigns will be able to reach users who begin and continue their shopping journey on Gmail. Shopping Ads (both Product Shopping ads & Showcase Shopping ads) will be eligible* to appear on Gmail from the week of March 4, 2020.
Shopping ads served on Gmail will be reported under the Google Display Network. Your standard Shopping campaigns will be automatically enabled to run on Gmail, if they are opted into "YouTube, Gmail and Discover".
Here's how you can check if the campaign is opted into this network:
1. Sign in to your Google Ads account.2. Click the Campaigns tab, then click the standard Shopping campaign you would like to check.3. Click the Settings tab.4. Under "Networks", look for a checkbox next to "YouTube, Gmail and Discover". If this is checked, your campaign is opted into this network.*For Europe only: Please speak with the Comparison Shopping Service(s) you work with to understand on which platforms they place ads on your behalf.
.
⭐️ [FB] New Facebook UX ⭐️
Shared by Steven Black
https://www.facebook.com/groups/adleaks/permalink/612321952925990/
Facebook releases new UX “Dark Mode” which looks really cool from the screenshots.
First reported by Steven Black, check out these screenshots! Can’t wait for my account to get access to this!
⭐️ [SHOPIFY] Order Editing Now Available for Shopify Plus Stores ⭐️
Shared by Justin Brenner
https://www.facebook.com/groups/adleaks/permalink/615924899232362/
Shopify has finally added the ability to EDIT an existing order. It’s about time Shopify!
.
⭐️ [FB] Server-Side API Pixel Events ⭐️
Shared by Lourenco Lourenço Maciel
https://www.facebook.com/groups/adleaks/permalink/616144952543690/
To combat browsers moving towards blocking cookies/tracking pixels Facebook is finally jumping on the s2s/postback bandwagon.
For those of you that don’t know how it works, basically instead of Facebook relying on a cookie on the users computer to trigger a conversion, Facebook will now be passing an ID along in the URL (fbclid) that you can then pass back to them upon a conversion from your server.
This also has tons of other benefits – not only is it way more accurate but it will also enable you to track sales in ads manager even if your sales team sells them over the phone, you will also be able to pass in future purchases/conversions for that same user for monthly subscriptions etc that will give you much more accurate reporting.
FINALLY Facebook thank you!
According to Tyler Hedlands rep “Spoke with rep - to get approved you need to spend $10k a month for 3 mo this to get set up.”
.
.
⭐️ [FB] FB Spending $130M to Create ‘Supreme Court’ that Can Overrule Zucks ⭐️
Shared by Marty Marion
https://www.facebook.com/groups/adleaks/permalink/619319775559541/
Great share by Marty here that details Facebooks new “Supreme Court” will be set up.
The consensus overall from AdLeaks members is that this is a good thing for advertisers and simultaneously works to curb government regulators wanting to break Facebook up or introduce more stringent oversight. Good job Facebook!
.
📹 VIDEO EDUCATIONAL POSTS 📹
⭐️ First Look at Facebook’s Brand Collabs Manager ⭐️
By Gil David
https://www.facebook.com/groups/adleaks/permalink/608213913336794/
👀 FIRST LOOK: Facebook's Entry Into The World of Influencers - Brand Collabs Manager 💬
There are tons of different influencer platforms and apps out there but FB recently released their own version which they've made a lot of improvements to since I first looked at it in early Q4 2019.
And - it's free. ☑️📽
Long story ...
View all episodes
By AdLeaks
3.4
55 ratings
AdLeaks Episode 6
(Feb 1 - February 15th)
Thank you Dino Panopoulos as always
Lets jump right in! Tim Burd
⭐️ What Else Do You Want to See In This Group? ⭐️
Started by Nicholas Harvey
https://www.facebook.com/groups/adleaks/permalink/611311679693684/
Lots of great feedback here but I want to hear from you, yes YOU!
Comment below with what you would like to see more of in this group, we actually listen!
.
🗞 INDUSTRY NEWS 🗞
.
⭐️ [FB] Shutting Down Mobile Web Side of Audience Network ⭐️
Shared by Jeromy Sonne
https://www.facebook.com/groups/adleaks/permalink/611393706352148/
I liked this answer by Depesh, “They're not closing down FAN completely.
Simply stopping the AdSense style advertising for websites. Cookie blockers make this harder to create personalized targeting meaning poor results for advertisers and poor experience for users.
They'll still use it on mobile apps for now.”
.
⭐️ [GOOGLE] Google Ads Shopping Update ⭐️
Shared by Justin Brenner
https://www.facebook.com/groups/adleaks/permalink/612253272932858/
Great post by Justin Brenner directly from Google
“Gmail is used by over a billion people, and plays a key part in their shopping journeys as they keep tabs on new products and offers from their favorite brands.
Soon your standard Shopping campaigns will be able to reach users who begin and continue their shopping journey on Gmail. Shopping Ads (both Product Shopping ads & Showcase Shopping ads) will be eligible* to appear on Gmail from the week of March 4, 2020.
Shopping ads served on Gmail will be reported under the Google Display Network. Your standard Shopping campaigns will be automatically enabled to run on Gmail, if they are opted into "YouTube, Gmail and Discover".
Here's how you can check if the campaign is opted into this network:
1. Sign in to your Google Ads account.2. Click the Campaigns tab, then click the standard Shopping campaign you would like to check.3. Click the Settings tab.4. Under "Networks", look for a checkbox next to "YouTube, Gmail and Discover". If this is checked, your campaign is opted into this network.*For Europe only: Please speak with the Comparison Shopping Service(s) you work with to understand on which platforms they place ads on your behalf.
.
⭐️ [FB] New Facebook UX ⭐️
Shared by Steven Black
https://www.facebook.com/groups/adleaks/permalink/612321952925990/
Facebook releases new UX “Dark Mode” which looks really cool from the screenshots.
First reported by Steven Black, check out these screenshots! Can’t wait for my account to get access to this!
⭐️ [SHOPIFY] Order Editing Now Available for Shopify Plus Stores ⭐️
Shared by Justin Brenner
https://www.facebook.com/groups/adleaks/permalink/615924899232362/
Shopify has finally added the ability to EDIT an existing order. It’s about time Shopify!
.
⭐️ [FB] Server-Side API Pixel Events ⭐️
Shared by Lourenco Lourenço Maciel
https://www.facebook.com/groups/adleaks/permalink/616144952543690/
To combat browsers moving towards blocking cookies/tracking pixels Facebook is finally jumping on the s2s/postback bandwagon.
For those of you that don’t know how it works, basically instead of Facebook relying on a cookie on the users computer to trigger a conversion, Facebook will now be passing an ID along in the URL (fbclid) that you can then pass back to them upon a conversion from your server.
This also has tons of other benefits – not only is it way more accurate but it will also enable you to track sales in ads manager even if your sales team sells them over the phone, you will also be able to pass in future purchases/conversions for that same user for monthly subscriptions etc that will give you much more accurate reporting.
FINALLY Facebook thank you!
According to Tyler Hedlands rep “Spoke with rep - to get approved you need to spend $10k a month for 3 mo this to get set up.”
.
.
⭐️ [FB] FB Spending $130M to Create ‘Supreme Court’ that Can Overrule Zucks ⭐️
Shared by Marty Marion
https://www.facebook.com/groups/adleaks/permalink/619319775559541/
Great share by Marty here that details Facebooks new “Supreme Court” will be set up.
The consensus overall from AdLeaks members is that this is a good thing for advertisers and simultaneously works to curb government regulators wanting to break Facebook up or introduce more stringent oversight. Good job Facebook!
.
📹 VIDEO EDUCATIONAL POSTS 📹
⭐️ First Look at Facebook’s Brand Collabs Manager ⭐️
By Gil David
https://www.facebook.com/groups/adleaks/permalink/608213913336794/
👀 FIRST LOOK: Facebook's Entry Into The World of Influencers - Brand Collabs Manager 💬
There are tons of different influencer platforms and apps out there but FB recently released their own version which they've made a lot of improvements to since I first looked at it in early Q4 2019.
And - it's free. ☑️📽
Long story ...