May 1st, decision day in college admissions, is right around the corner. While potential students are being inundated with messaging, some colleges have worked to cut through the white noise now associated with traditional communication plans by using text messaging. Initial results have shown that text messaging may not only be the new, preferred way to communicate, but also the most data-rich for admission offices.On this episode of Admissions Live, we will discuss how enrollment leaders are using text messaging to improve communications, empower their recruitment staff, collect important data, and, of course, drive up enrollment yield.