Today’s prospect market requires higher education institutions to change their mindsets on how they approach student recruitment and retention. This necessary paradigm shift is leading efforts to “redesign the student experience,” which involves using new ways of thinking to create a consistent, cohesive, and compelling journey for students throughout the entire student lifecycle—from their first touchpoint as a prospect through graduation.

In this Higher Ed Live podcast episode, TargetX CEO Sasha Peterson will outline the organizational shifts and best practices institutions should consider in creating a seamless student experience across campus.