Adobe is introducing a Photoshop feature that enables users to create non-fungible tokens (NFTs) from their images. These NFTs will include content credentials that marketplaces like OpenSea can display on their websites for each asset.

Adobe CPO Scott Belsky revealed the so-called "prepare as NFT" option during a Decoder podcast interview with The Verge's Nilay Patel. The tool will enable users to view attribution for the NFT's creator in addition to who minted it, Belsky explained to Patel. Adobe will sign the image cryptographically with the creator's identity using an open-source method, he added.

The new feature is available as a public beta in the Photoshop desktop app today, according to Andy Parsons, director of Adobe's Content Authenticity Initiative.

"At this stage, our goals with NFTs are straightforward: How do we assist creatives in obtaining credit for their work, and how do we assist those who are already creating NFTs in showcasing their work, regardless of where they mint it?" According to Parsons. "This provides invaluable information to collectors and marketplaces about the true creator of a work of art."

Photoshop's new NFT option enables creators to attach their social media and wallet information to an image.

"By including your social media and wallet addresses as part of your content credentials, you can reassure consumers that you are, in fact, the creator of the content," Adobe stated in a press release. "A crypto address is also beneficial if an individual wishes to mint their work as crypto art."

According to OpenSea, it will display this new content credential on its platform. It includes a screenshot of how those content credentials appear in a blog post, as well as a link to the crypto wallet associated with the image creator. If that wallet address matches the one that minted the image, a blue "match" button will appear.

"This is going to be incredible for creators, collectors, and buyers to have an additional layer of transparency," Ryan Foutty, OpenSea's vice president of business development, told The Block in an interview.

Adobe confirmed in a press release that it is also partnering with the marketplaces KnownOrigin, Rarible, and SuperRare to enable prospective buyers to determine whether the creator and minter of the NFT are the same.

"While using Adobe Photoshop, creators can use content credentials to capture edits and identity information, as well as directly attach attribution rights to an image that can be exported as an NFT," OpenSea explained in an email. This data will be used to create metadata for the NFT, the startup stated.

Potential buyers of NFTs can verify these credentials by uploading the image to a dedicated CAI tool, a project originally launched by Adobe, Twitter, and The New York Times. These credentials will also be displayed when viewing NFTs via artists' Behance portfolios, along with links to the marketplace for potential buyers.

Adobe is introducing this feature in response to increased demand for identifying the originator of content displayed via an NFT, given how easy it is to copy any image and mint it on the blockchain.

Belsky explained to Patel that the cryptographic signature "points to an IPFS-powered system that displays the attribution data," and that the tool also uses decentralised storage.

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