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While at NABShow 2024, I talked with Kyle Gesuelli about the announcements Adobe made right before the show started. Adobe has always been at the forefront of video innovation, while millions use the software to create photos, video, presentations, and more. Their Generative AI feature in Photoshop alone has given creators the ability to build upon photos.

Adobe announced two updates at the show this week. – their next-generation of Frame.io, and the expansion of AI to Premiere Pro and After Effects.

Frame.io Streamlined Workflow

The new Frame.io is emphasizing streamlining workflows. As remote production is growing out of infancy, Frame.io needed to change to support creators for their workflows. With the improved integration of Frame.io into Adobe’s ecosystem, users can seamlessly collaborate on projects directly within their favorite Adobe Creative Cloud applications – while eliminating the need to switch between multiple platforms.

The program (which Adobe acquired in August 2021) is changing from a review/approval format, to a full collaborative tool. v4 will have a new Metadata system. This could customize your dynamic workflows, and allow 3rd party support.

Camera to Cloud

The editor could be in another country and with Camera to Cloud, they could get video while you are streaming so they can start editing right away.

Premiere Pro, After Effects get AI Upgrade

Premiere Pro is getting AI enabled audio workflows. You can see this in their public beta already. With the new AI enabled audio features, you can bring it all into the timeline without having to open a program like Audition.

The category tagging will help you identify what type of clip you have. Automatic fade handles will allow you to do it within the timeline.

Finally, Generative AI will be coming into video. Photoshop’s Generate AI brings in single items into a shot, but Video Generative AI (vGenAI) will allow scripts to animate the spots your create.

This could mean changing the shirt off an actor’s body, but it could also mean animating a tiger within a video, or extending video to match up with time.

Usually, I would match B-roll by speeding up or slowing down the clip. vGenAI Generative Extend would simply add more to the clip so I don’t have to stretch it out and match to the beat of music, or the next clip.

Better masking for object removal will be coming to Premiere Pro. License plates, logos, errant faces, and more could be blurred or changed. If a boom mic gets into the shot, the new Firefly generative video model will

And it’s all Safe Content

This is any content that is in public domain, doesn’t have IP or is commercially safe. You’ll have a library to create your content from that will have true copyright free use.

And Third Party Plugins

Adobe is committed to allowing 3rd party plugins bring in more functionality into your production. Working with companies like OpenAI or Pica to bring in their possible workflow to make the content you are happy to create.

Content Authenticity Initiative

This adds Content credentials to your video.