In this episode of Future Obsession, host Katarina Mogus sits down with Eric Snowden, Senior Vice President of Design at Adobe, recorded live at Adobe MAX 2025.

Eric gives an inside look at how Adobe Firefly’s latest AI tools are transforming creativity—from text-to-video, AI-generated soundtracks, and speech tools, to Project Moonlight, Adobe’s new creative AI assistant.

The conversation dives deep into how AI can enhance creative workflows, remove barriers, and empower rather than replace creators.

💬 Topics:
– The biggest updates from Firefly AI
– How AI is reshaping design and video creation
– Balancing AI innovation with human creativity
– What’s next for creators in the Adobe ecosystem

🎙️ Future Obsession explores the intersection of creativity, innovation, and technology. Spotlighting leaders shaping the future of design and creator culture.

🔗 Follow Katarina on Instagram: @enfliquecreative