We were very excited to welcome Chief Product Officer at Adobe, author of The Messy Middle and entrepreneur, Scott Belsky, onto the Movidiam Creative Leaders podcast. He describes to use the responsibility tools like Adobe and Behance have in the changing world of advertising and marketing; perhaps responsible for the increased advertising across social media platforms, which Belsky sees as medium in and of themselves rather than delivery channels, we discuss how these creative tools adapt to and affect marketing today.