Billy and Billie join us live from Adobe Summit in Las Vegas with empty pockets but full hearts about the future of MarTech. Our digital experts share key insights and takeaways from their three days in Sin City. In just 15 minutes, we cover AI, automation, CDP ROI, #bilingualmarketers, and more. 

But first, we discuss the MarTech foundations a brand needs before pursuing the latest trends in generative AI and automation, and how WillowTree helps the world’s biggest brands unlock the power of the Adobe Experience Cloud. 

Hot topics discussed:

• The critical dilemma facing modern marketing organizations today, according to BlackRock Chief Digital Officer Nilanjan Adhya  
• Advanced capabilities that AI will unlock for marketers, especially in tandem with Adobe Experience Cloud tools like Adobe Real-Time CDP and Adobe Journey Optimizer
• Achieving truly niche, end-to-end personalization that drives deep ROI 

Keep the growth going:

• Read the episode transcription
• Learn about WillowTree’s Adobe Practice and AI Advisory Services
• Download our guide to the Adobe Experience Cloud, “Unleash the Power of Your Platform”
• Follow Billie Loewen, WillowTree Partner & VP of Growth Marketing on LinkedIn
• Follow Billy Fischer, WillowTree Partner & VP of Business Development on LinkedIn
• Connect with WillowTree on LinkedIn