In this conversation, Lexi Walker, Global Marketing Leader at Thomson Reuters, and published author, discusses the transformative impact of AI on marketing. She emphasises the need for an AI mindset that fosters curiosity and adaptability, the importance of cross-functional collaboration, and the role of strategic partnerships in AI adoption. Lexi also highlights the balance between data-driven decisions and human judgment and offers insights on engaging leadership in the AI journey. The discussion culminates in a bold vision for a real-time AI-powered campaign engine that enhances customer experiences.