Ad tech has a $22 billion problem, and no, it’s not a new buzzword or the latest AI fad—it’s fraud. For decades, agencies and middlemen have pocketed billions while advertisers throw money into a black hole, convinced that “reach” and “frequency” actually mean something. Enter Matt Wasserlauf, ad industry veteran and founder of BlockBoard, who’s had enough of the BS and is using blockchain to demand real accountability.

In this no-holds-barred conversation with Pesach Lattin, Matt breaks down:

🚨 Why ad fraud refuses to die – and how the industry is built to keep it alive

🔎 The blockchain fix – not the crypto Ponzi nonsense, just actual transparency

🏢 Why the big agencies want NOTHING to do with accountability – and who’s fighting back

📉 The silent panic at holding companies – mergers, layoffs, and a whole lot of denial

💡 AI + blockchain = the future? – or is AI about to supercharge ad fraud to TRILLIONS?

⚾ Matt’s leadership playbook – surviving the ad tech circus, baseball metaphors included

🎸 The personal side – his thoughts on family, patience, Bruce Springsteen, and baseball cards

This is the episode the big ad players don’t want you to watch—because when you start asking where your media budget actually goes, you might not like the answer.

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💬 Comment below: Is blockchain the future of advertising, or is the industry too addicted to the grift?