Adrian Falk is the founder of Believe, an Australian advertising and PR agency that has been operating for the past 20 years.

After living the New York lifestyle for a number of years, Adrian returned to Australia, to launch Believe after experiencing so much on a global stage that he could then apply his knowledge to a local market.

In this podcast, Adrian shares lots of bite sized tips to creating great PR angles and approaches by understanding your audiences and getting focussed on your goals to creating a meaningful business.

Adrian also shares wonderful case studies of entrepreneurs and organisations that he has worked with that are creating impact through valuable news stories, influencer marketing and sharing stories that connect.