Ubisoft's secret sauce to game development, is that they heavily invest in innovation and new technologies. Adrian Lacey, has been responsible for building Ubi’s mega hits and is also the go-to person to implement emerging tech like VR, AI, and blockchain into their games. In this episode of The VR Report podcast, we discuss why emotions, facial expressions, and body language take center stage in the world of XR game development. We rap about web3 and how digital ownership is the game-changer in the era of Apple Vision Pro, and its impact on the future of gaming.