So this one is a little different, but what do you expect when somehow Johnny Rotten and the Sex Pistols (along with The Clash, Fugazi and other Punk Rock bands) are used to potentially put us back on the right path to creating the kinds of experiences important to customers today. A path CX thought leader Adrian Swinscoe says many companies have strayed from as they seem to be favoring opulence at the expense of providing the essentials customers depend on – which he illustrates with his new book Punk CX.