A garage, a roaster, and a shared love of hospitality set Tane Morgan and Adrianna Greenhill on a path that would become Proof & Stock, now one of the most respected coffee brands in Taranaki.

In this episode of the PowerUp Podcast, Tane and Adrianna talk about the values that sit at the heart of their business and the care they bring to every interaction, from the customers who walk through their doors to the rangatahi they support through their barista training programme. For them, coffee is never just a product, but a way to build confidence, connection, and meaningful pathways into work.

Throughout the kōrero, Taranaki remains central to their story. The lifestyle, surf, friendships, and sense of belonging have helped shape Proof & Stock’s steady, values-led growth.

A warm, honest conversation about purpose, people, and building a business with heart.