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October 10, 2023

Adrienne Gordon

24 minutes

In this episode, Andrea spoke with pricing expert Adrienne Gordon about strategic pricing approaches for manufacturing companies.

Adrienne shares insights from her 25+ year career working with large and small manufacturers on optimizing their pricing. She outlines typical steps in a pricing project, common challenges companies face, and the importance of empowering teams through pricing strategies.

Key topics covered include:

Adrienne's background and how she built her expertise in pricing for manufacturers

Walkthrough of her process for a pricing engagement with a manufacturing client

Common pricing issues faced by small and mid-sized manufacturers

Adrienne's motivation for launching Price Space to make pricing guidance more accessible

The people side of pricing - how it ties to culture, mindsets, and empowering teams

Most rewarding aspects of working in strategic pricing

Key lesson on pricing strategies from Adrienne's extensive experience

To learn more about Adrienne and her work, visit www.pricingempowered.com and www.pricespace.com or connect with her on LinkedIn.

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By Andrea Hoffer