It has been a crazy week! With the Apple iOS 14 update, we at the JW Agency have been combing through our client list to bring them up to speed. I gave a quick but meaty rundown about this recent update in the previous episode.

Now, it’s easy to blame this recent update or even your ads for the lack of conversion and profitability in your business. It is frustrating, especially if you aren’t super tech-savvy or lack experience with Facebook Ads Manager, to begin with.

BUT... if you take a deeper look, you will see how your ads aren’t the reason why your funnel isn’t working. To bring in qualified leads, get better engagement, and of course, convert leads to actual sales, you need to make your funnel work! 

Listen to this episode as I dig into understanding the purpose of your ads and the goal of your funnel so you truly look at Facebook ads for what they are, a traffic source, and finally focus your energy on fixing what isn’t working instead of blaming the wrong thing an easy target.

Share-worthy Quotes:

• "I don't try to point and blame anywhere. I'm always about looking at the data, finding the bottleneck, and saying, 'let's fix it!'"
• "The ads are just the traffic source. It is just the fuel to the existing fire. If there's no fire, it’s not going to do anything. It's just going to fizzle on the ground."
• "It's not just about the ads. It's about the whole approach, the holistic approach."
• "You need to understand what the end goal of your funnel is. That’s what’s going to make your funnel successful."

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