Marketing On Tap

Ads Only Agencies Are DEAD! Do This Instead.


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Here’s a fearless forecast: Ads-only agencies are DEAD! ☠️☠️

If you are an ads-only agency or someone who’s hired an agency to manage only your paid ads, I have bad news for you—this will NOT solve your lead & sales acquisition problem.

Why?

Because as I’ve said, time and time again, ads are only part of the marketing equation. If you don’t have your funnel, messaging, and follow-up dialed in, then ads WILL NOT work for you.

So what to do instead? You need an entire marketing system employed in your business to…
🎉 attract your ideal client
🎉 get the lead
🎉 get the actual sale

How exactly?

🎧 Listen to the new episode of Marketing on Tap and let’s deep dive into why I know ads-only agencies are out 💀

Key Takeaways:

What can a full-suite digital agency do for you that ads-only agencies can’t?
1️⃣ Strategy — Find an agency that will deep dive into who you are and what you want to achieve as a brand and a business so they can tailor-fit your ads to reflect YOU.
2️⃣ Messaging and positioning — The right agency will also look into who your audience is so you can speak to them differently from your competitors.
3️⃣ Funnel — They will help you create a funnel sequence that is designed for a positive, powerful, and profitable user experience. 
4️⃣ Nurture — They will guide you into creating continuous and relevant content to nurture your audience and finally convert them into sales.
5️⃣ Creatives — They make sure you attract your ideal client and repel the non-ideal client through creatives that aren’t clickbait-y and can beat competition on the newsfeed.
6️⃣ Ads — A full-suite digital agency will help setup, launch, optimize and completely take charge of your ad account to ensure you hit goal KPIs. 
7️⃣ Scaling — All these steps lead to scaling your business, and if this is your goal (which I think it is), a full-suite agency is what you definitely need to guide you through this journey.

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Marketing On TapBy Jessica Walman