Ads & Tech Podcast

Karma is a new startup in the world of online shopping, presenting a new feature and app that saves the user money with every purchase.

Mor Pesso Eblagon will share with us the challenges behind building a strong marketing team from scratch, her career path from retail to e-commerce.

We will discuss vision leading, effective brand communication and the idea behind creating a multi creative Youtube ad to Karma.

Host: Adi Zucker- Startups Marketing Manager, GoogleMor Pesso Eblagon, CMO, Karma

Running a startup is always challenging, but it can be especially difficult during a global crisis. David Yitzhaki- CEO & Co-founder of Bookaway.com, will discuss the challenges and opportunities that businesses face during a crisis. And will share insights on how to manage effectively during these challenging times, and how to get the best out of the situation.

David will share the unique and interesting story behind Bookaway unexpected steps, to take Bookaway to be a world leading travel-tech startup.

Host: Mor Lankry Eldar- Startups Industry Manager, GoogleDavid Yitzhaki- CEO & Co-founder, Bookaway.com

Viola Ventures has over 20 years of experience in venture capital, and has invested in some of the most successful startups in the world.

Dani Cohen, General Partner at Viola Ventures will share with us the behind-the-scenes of VC investments, What are the biggest challenges facing startups today, and some priceless tips for entrepreneurs.

Dani & Lior will also be speaking about the Pros and Cons of Local Entrepreneurs, and how AI will reflect the VCs investments.

Host: Lior Noy- Head of Startups & Strategic Partners, GoogleDani Cohen- General Partners, Viola Ventures

In the new era of privacy, advertisers are facing the challenge of finding new ways to create and measure campaigns. Dana Mozes, Performance Marketing Manager at Taboola, talks with Eti Vaturi, Data and Measurement specialist at Google, about how Taboola is acquiring new clients in this new reality.

Host: Eti Vaturi, Product Specialist, Google

Episode aired: July 2021. In Hebrew (click on CC for English subtitles)

In a world focused on revenue and user acquisition, we talk about why it's so important to invest in a brand and the value it brings to organizations focused on growth. Noa Greenfield, Head of Brand at Next Insurance, joins Noa Zur, Industry Manager, and Eti Vaturi, Data & Measurement Specialist, to talk about the transition from a performance-oriented company to a data-driven one.

Host: Eti Vaturi, Product Specialist & Noa Zur, Industry Manager, Google

Episode aired: August 2021. In Hebrew (click on CC for English subtitles)

Igor Bereslavski, Director of Growth at SuperSonic (IronSource's gaming studio), shares his experience in the world of hyper-casual gaming, including some great tips for mobile gaming developers. How do you find the next big hit? Why is going viral more important than media? What is the K-factor? When is a game ready for launch?

Host: Lior Goldin, Data & Measurement Specialist @ Google.

In a world with endless, unorganized information, making a decision can be very difficult. As more elements are compared, making a choice becomes even harder.

Natural Intelligence simplifies the search and research process for users, allowing them to make better decisions. Tal Mizrahi, Director of Growth & Acquisition at Natural Intelligence's fintech division, shares insights on how to ‘crack’ Google Search, Google's automation tools, and human capital and talent.

Host: Ori Shavit, Industry Manager @Google.

How well do you know your family history? MyHeritage helps people study their family history, learn about their past, preserve it in different ways, and share it with future generations using advanced technologies.

Idan Raz, VP Online Marketing at MyHeritage, shares insights about their marketing strategy, user acquisition, marketing funnels and user journey.

How did their collaboration with Eurovision help them tailor content type to target demographics? How do they deal with privacy issues in Europe and the US? What are their most substantial challenges? Learn about all this and more.

Host: Amit Hoch, Industry Head, Google

Avihai Soderi, co-founder and CEO of Antidote Health, tells about the establishment of a first-of-its-kind digital health insurance fund, which provides an affordable solution for millions of patients who lack adequate medical insurance - precisely in one of the biggest markets in the world, North America. How can one break into a vast and complex competitive arena, in front of giant players such as Amazon and Walmart? According to Sodri, the American market is rich in resources, but is managed inefficiently - so there is plenty of room to offer a more efficient and quality service.

Want to know more? Listen now.

Host: Einat Nitzan, Industry Head, Google