With more than half a BILLION in ad spend under his belt - Barry Hott knows a thing or two about making ads that convert. In this episode he dishes the dirt on both his unique approach to Ugly Ads and how he structures ad accounts to give the algorithm the best data to find winners. 

• How Barry uses ChatGPT to help him research ad ideas 
• How to figure out what your audience wants - by immersing yourself in their whole world. 
• The pros and cons of Foreplay.app and how Barry thinks about it differently. 
• How to make your ads fit in to the feed so they don’t get skipped 
• Authenticity and why you can’t fake it
• How to choose the right products to focus on for ads. 
• Is dynamic creative testing right for you? 
• The three two two method for Dynamic Creative Testing
• Best apps for working in the biz - Capcut, Descript, foreplay etc