In this week's episode of AdSquawk we get together to talk about the power of photoshop in beauty advertising and CVS's transparency initiative to reduce/eliminate altered advertising in their stores. We also ask the age old question of reach vs frequency in a discussion surrounding the Super Bowl and March Madness, as well as chat about how our biggest mistakes weigh on us like a dead-ass seabird... Grab a drink and pull up a chair - this one's a good one!