What is the sweet spot between new and familiar, and how do you design for it?

Create products that feel groundbreaking and instantly intuitive by applying the psychology of the MAYA Principle.

By unpacking how humans respond to familiarity and novelty, you’ll gain practical guidance for designing experiences that spark excitement without overwhelming users.

WHAT WE COVER IN THIS EPISODE

• What is the MAYA Principle, and why does it matter for product and experience design?
• How do familiarity and novelty interact to shape user adoption?
• Why did products like the iPad feel revolutionary and intuitive to use?
• When should you release a big innovation versus gradually introducing features?
• How psychological barriers like loss aversion affect how people receive new ideas.
• How designers can pace innovation to keep users comfortable and engaged.
  
  
  

KEY TAKEAWAYS

• The MAYA Principle stands for "Most Advanced Yet Acceptable"—a formula for balancing innovation with usability.
• People adopt new ideas more readily when they resemble something they already understand.
• Successful products often anchor new concepts in familiar mental models (e.g., Uber reimagined the taxi).
• Understand your audience: tech-savvy users tolerate faster change than general users.
• Manage the speed of innovation—disruptive or incremental—based on what your users can handle.
• Incorporate user feedback early and often to gauge readiness and reduce risk.
• Frame change as a gain, not a loss, to overcome psychological resistance like loss aversion.
• Design psychology empowers us to bridge users into the future—delighting without alienating them.

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