Season 3 of Education Marketing Leader is here!

I kicked it off with Dan Giroux, former AVP at Drexel University and Principal at DJG Marketing LLC, to discuss a pivotal shift for advancement teams:

Evolving from reactive service providers to proactive strategic partners.

Dan predicts 2025 will be a defining year for higher-ed advancement.

Here’s how teams can adapt 👇

𝐍𝐚𝐫𝐫𝐚𝐭𝐢𝐯𝐞: Advancement is a revenue-generating powerhouse.

𝐂𝐨𝐥𝐥𝐚𝐛𝐨𝐫𝐚𝐭𝐢𝐨𝐧: Build cross-campus relationships to align on strategy.

𝐓𝐞𝐜𝐡𝐧𝐨𝐥𝐨𝐠𝐲: AI tools streamline workflows and free up time for strategic work.

𝐃𝐚𝐭𝐚: Metrics validate impact and refine strategies.

𝐏𝐫𝐢𝐨𝐫𝐢𝐭𝐢𝐞𝐬: Focus on what matters. Strategic clarity is non-negotiable!

𝐑𝐞𝐥𝐚𝐭𝐢𝐨𝐧𝐬𝐡𝐢𝐩𝐬: Trust fosters collaboration and long-term buy-in.

💡 Actionable Tips for Leaders:

👉 Clarify team priorities aligned with institutional goals.

👉 Upskill staff and adopt AI tools like ChatGPT and Perplexity.

👉 Use data to measure success and secure leadership support.

👉 Break silos by collaborating with MarCom and stakeholders.

Dan also highlighted the value of co-ops and internships, which is a win-win for students and institutions. 🎙️

What’s Next?

Dan’s upcoming Enrollify mini-series on AI for advancement teams is a must-watch!

Follow the Education Marketing Leader podcast for more insights, connect with Dan, sign up to his newsletter, and listen to the full episode to transform your advancement strategy for 2025.

Until next time ✌