Can custom content help colleges and universities take their broad-based engagement and fundraising strategies to the next level?

As concepts of personas and audience segmentation begin to pop up in higher ed communications, alumni affairs, and fundraising contexts, it’s clear that institutions sense opportunity in moving beyond conventional one-size-fits-all engagement strategies. But is differentiating between audiences enough to make a difference? Will colleges and universities ever be able to engage the broad base of their constituents at the individual level, with fully customized and personalizable content? In this conversation with QuadWrangle CEO and Co-founder Nick Zeckets and the MIT Alumni Association’s Christine Tempesta, we’ll examine why this is a goal worth pursuing, as well as some developments suggesting that it’s not as far off as it may seem.