Social media has become one of the must-haves in an organization’s marketing strategy, yet many have yet to implement a social media program to its full potential. In this podcast presented by AOE’s Ashley Kizzire, listeners will learn how social media fits in an organization’s marketing strategy and why social media is a critical tactic for promoting positive messages. Designed for beginning to intermediate social media programs, the webinar will cover best practices such as content strategy, engagement and monitoring progress.