App development is certainly on the rise. The Business category for mobile apps is the most lively and fastest­growing, with new and diverse apps launching every day for businesses large and small, across industries and niche markets. Today we have Andy LeCates, an executive from Apple’s FileMaker division, to discuss the advantages and disadvantages of mobile business apps.

Advantages and Disadvantages of Mobile Business Apps

Mobile is not only the future, it is fast becoming the present. As consumers start to rely on their mobile devices from everything from shopping to searching to socializing, marketers, publishers and technologists need to know how to map out mobile strategies that will push and maximize this new frontier. In Mobile Power and Profit, thought leaders in the mobile industry share their experience and knowledge to help you make the best decisions.

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Advantages and Disadvantages of Mobile Business Apps

Advantages and Disadvantages of Mobile Business Apps