There are so many different things that

we should be doing. You should be posting

your Facebook, to instagram. We need to be

doing a YouTube channel. What about a

blog or we can even be doing vlog

episodes. -Okay. I need a drink. -So, there's...

There's so much that we could do and why

do I focus so much on YouTube? There are

some huge advantages. Huge advantages

that just blow away everything else that

I've done that that I could be doing.

You're going to learn why. -Now, we're ready.

-Ooh, I like when I lean. And I look good

that way. So, to point out a

huge advantage... -Your dog is so cute. -She's so

cute. She's like one of the cutest in the

world. I should let her in in this moment.

-That's fine. My sister-in-law lives with us

and she has dogs. -Mm-hmm. -So my kids feel

like they have dogs without us having to

have dogs. -That's perfect for the parents.

-So good. -I've had my dog since college so

she and I are like... Also she knows things.

You know, so I got to make sure she's

happy so that my secret stays. -Yeah. This

is going to be a fun episode today. Really

talking about the power of YouTube. You

want to watch this whole episode to

really understand. Just watch it twice.

Got my good friend Katie Gutierrez with

me. errezdesigns. Check her out,

everything that she's doing. It's a lot

of fun. Really amazing. And I'm here

obviously coaching her about YouTube. And

so we're filming this episode together.

Because she's got some really good

questions. And I'm really excited for you

and for you Katie

to really understand the power of

YouTube. And I thought a good place to

start is actually to talk about Facebook.

Because Facebook gets a lot of attention.

It is a great platform for content to go

viral. It is a great platform for

advertising. But there's some huge

disadvantages that YouTube just blows it

away. So, let's say you wrote a post on

Facebook that was a really good one. You

just were you woke up one morning with

just an amazing idea, really inspired.

-Like I do every morning. -Of course.

But this is one of your very best. You

you wrote it all out and you sent it out

there. What's going to happen on day one?

You're very, very, very but the best post.

-People are going to see it, like, it share it.

-So... -It's going to work viral. -I guess. How

many like realistically, how many views

would you get on day one? like 68. -Okay, 68.

Your very best post? So, it 68 views. What

about day 2? Anymore? -69.

-Okay, so gets another view. Maybe, maybe gets

up to a hundred by the end of the week.

Then what happens in 2 weeks? -No one

has heard of it, seen it. -Yeah. -No, it

doesn't come up. -Yeah. So, a month from now...

But this you put up, you put your heart

into it. This is valuable. And it never

gets... And never gets seen again. It's kind

of like the just a pile of garbage. Like

just imagine what will relate to videos.

So, remember VHS tapes? Were you born... So,

video tapes. I had this picture one time

that I saw just a pile of videotapes

inside of a big dumpster. And that's what

I think of. bBcause it's like we put all of

our heart into creating this video. Okay,

now it goes on the pile. Now, it's create

the next one, great. The next one. That's

how Facebook video is. If you posted a

video 3 months ago, was anyone seeing

it now? -No. And you can't search Facebook.

So, you'll never have the opportunity...

-Search is just really, really lousy. So,

that's a huge huge disadvantage of

Facebook. And just about every other

platform out there is the content you

put on it is not evergreen. So, if we talk

about YouTube then, YouTube is an amazing

platform because content stays there and

it continues to get viewed and seen, it

gets traffic for years and years and

years to come.

One of the biggest reasons for that is

because of their amazing search engine.

Meaning, people can go and search and

find things. So, if you make how-to videos

like I teach a lot, people will be

searching and it'll pull in your your

target audience. So, that's that's one

great advantage of YouTube is just your

content doesn't disappear and get buried

under the pile. The more you create, the

more momentum

you have. Let's just compare it to

something else.

Email. If you've got an email list that

is high quality. You've been

good at nurturing your list and you get

a good open rate, that is something that

can be really valuable. So, let's say you

put your heart into writing a really

good email and you send it out, the same

thing. It's only going to be seen that day

or the next day or 2 when people open

their inbox and see it. -Yes. I don't have

a folder in my email that says like all

the subscriptions like newsletters I get

from other... -Other than emails you get

from me.

-I only save yours. -Yeah. I mean everyone

saves mine. But... And we

could apply that to every other platform.

Whether it's... Whether it's Twitter or

Instagram. Quora is one that's kind of an

exception because you can post an answer

to a question and people in the future

that are searching for that question

could find your answer. So, that is

kind of an exception but it's not. It's

not... -Also maybe Pinterest. -Yeah. So, there are

other places out there that are more

evergreen. -But not with video. -That's

that's one huge advantage of YouTube

that YouTube has. Let's talk a little bit

more about that search feature. This is

huge especially for people that are

experts. You're an expert in interior

design, I'm an expert in YouTube and

influence and marketing. I just want to

brag about all the things I'm an expert

in. So, people around the world, they're

looking for our expertise. They're asking

questions that we have the answer for.

And what other platform could possibly

be better than YouTube and that I can

just make a video the answers our

question, I post it to YouTube and that

day, it's ranked on the front page of of

YouTube. -That fast? -That fast. In a

previous video, we talked about the

keyword research strategy. When you go

out to the leaf topics, if you don't know

what I'm talking about with leaf topics,

make sure you watch another video right

there about how to do SEO for YouTube.

-Well don't put it over my face. -It'll be in the corner.

We'll, make another video about cards.

What are cards? But if you follow...

If you follow that strategy, your video

will rank on day one on YouTube. So,

people around the world are asking these

questions and now you just create a

video, you put it there. And now you're

there answering questions. It's just, it's

huge. Not just that you're getting views

but you're getting views from your peeps.

I keep saying peeps. I never use that

word but now that I'm putting like... -I'm

rubbing off on you. -So, it's a... Your

building, it's a way to really build a

tribe and to really build influence. Do

you want to know another huge advantage?

-I've been dying to know another huge advantage. -I

would say that search is pretty huge. So,

a huger? A huger advantage is the

YouTube Partner Program, we've talked

about this. And what YouTube is willing

to do to promote your videos. Because... Let

me explain what the Partner Program is

again. Advertising. There's advertisers

that pay YouTube to put their ads in

front of videos. And YouTube partners

with the creators of the videos that the

ads are so next to. So, if you make a

video, you put it on YouTube.

There's an ad right before it. For every

dollar that the advertiser pays, you get

¢55 on every dollar. That

make sense? For the ads that are shown

next to your videos. So, there's a

partnership there. And that partnership

is cool. In that, we can make a little bit

of revenue from the ad side of

things. But it's also really cool in that

we can create content that will benefit

YouTube and then YouTube will then spike

that video and just show it to more

audiences beyond search. This is

equated to about hundreds of thousands

of subscribers on channels. Because your

channel will be growing along. You'll be

seeing, "Okay, we're getting more and more

momentum." And then all sudden you'll just

have a huge spike. Because YouTube picked

one of your videos and just started

broadcasting it out without us having to

pay for it. We're not paying for any ads

or paid promotion ourselves. That doesn't

happen on Facebook. I mean what does

happen on Facebook is you can have a

video go viral. But it has to be a really

cute cat video or something. Something

that or somebody that gets smacked in

the face by something. -Or a dog.

-And somebody has to get injured or it

has to be just so hilarious. I have a

hard time watching and enjoyed those videos.

-I do too.

I'll start watching and start laughing.

Like, "Wait, I don't like this." And I'll

just... But... And it can go viral. So, that's

an advantage but that's not really your

target audience that's just really

entertainment value.

-That's like one-hit wonder. -Mm-hmm. But

this is real genuine promotion from

YouTube to your videos pulling in people

who it thinks would really value

watching this video. And it will obviously...

They're doing it. YouTube is doing it

because it's gonna increase their

revenue. Which they give 55% of it

to us as the creator. And then when we

have a business behind it, we're making

way more revenue than just the ad

revenue. And how you can see that as

anytime you've watched a video on

YouTube along side of it, there's a whole

bunch of suggested videos. That is what

I'm talking about. Your video starts to

appear as suggested. Or when you just

open up YouTube and you're on the home

screen and there's all these videos for

you to watch, those are brows features or

different suggested videos. So YouTube

will start to put your video in those

places. It is so cool and that happens. So,

on my phone, I've got the creator

studio app. And when a spike happens. you

know. you're going along. You're kind of okay.

Yeah, we're getting momentum. We're

building momentum. But as soon as the

spike happens, it's like its addicting.

You're like, "Holy cow! We're getting a

thousand views an hour on this video."

Yeah. It's pretty fun to

think that I didn't do anything. I'm not

paying anybody but YouTube is really

promoting me. And that is a huge, huge

advantage of YouTube. My hope in making

this episode is really that you see how

amazing and powerful YouTube can be in

growing your business and building

influence, growing a tribe. It's really

awesome.

So hopefully you liked it. Be sure to

subscribe because I got more helpful

videos like this coming your way. And

I've got free stuff to give away. I've

got a keyword research guide. -Everybody

likes frees. -I've got an outsourcing guide.

Did you know about that? -No. -So I teach

people how to outsource in the

Philippines like I do. So, you can find

both the links to those guides down

below. They're free. And we'll see you

tomorrow.