In this episode of Monetizing Your Mental Capital, host Will Christensen is joined by Peter, the owner of Barrel Holdings, a company with a portfolio of six different agencies. Peter shares his 18-year journey in the agency business, starting from his childhood interest in creating magazines to founding Barrel Holdings in 2021. He discusses valuable lessons learned, the importance of relationships, and the transition from physical to digital publishing. They delve into the evolution of agency work, content creation, and the impact of long-term vision on entrepreneurial success. Peter also highlights key books and strategies that have influenced his approach towards monetizing mental capital.

00:00 Introduction and Guest Welcome

03:15 Peter's Early Ventures in Publishing

08:57 Transition to Digital and Early Career

17:15 Founding the Agency and Early Challenges

24:29 Advice for Young Entrepreneurs

31:57 Elevator Pitch and Final Thoughts