In this episode, we chat with Sanjanah Mansigani, e-commerce manager at PZ Cussons, about the world of beauty and personal care advertising.

We discuss the importance of authentic and humorous ad campaigns that resonate with consumers. We also explore the trend of personalization in advertising, including the use of micro and mid-size influencers. 

Sanjanah shares insights into successful campaigns and strategies, emphasizing the need to solve consumer problems and communicate unique selling propositions. We also explore the use of Amazon Marketing Cloud (AMC) and the importance of mobile optimization. We touch on the role of influencer partnerships, the launch of new ad campaigns, and the impact of customer reviews and ratings.