By BrightLocal
4.7
33 ratings
The podcast currently has 32 episodes available.
With a deluge of AI-spun content hitting the web today, it's never been more important to ensure you're working with real experts on your brand publication.
Host Claire Carlile is joined by George Nguyen from Wix to discuss how to develop content hubs for brands that want to build their authority and expertise—no matter the vertical.
What you will learn in this episode:Claire Carlile is a Chartered Marketer (MCIM) and is BrightLocal's Local Search Expert. Her work at Claire Carlile Marketing, where she helps businesses of all sizes make the most of the local search opportunity, allows her to provide real-world skills and expertise to what BrightLocal does.
Where to find ClaireGeorge Nguyen is the Director of SEO Editorial at Wix. He creates content to help users and marketers better understand how search works and how to use Wix SEO tools. He was formerly a search news journalist and is known to speak at the occasional industry event.
Where to find GeorgeFind out what George puts in Room 404... rest assured, it's a search phrase many will be happy to see/hear the back of!
Want more from Adventures in Local Marketing? We highly recommend checking out these episodes:
Adventures in Local Marketing is *the* podcast for local marketers, hosted by industry expert and popular speaker, Claire Carlile.
Claire chats to a smorgasbord of marketers from various different backgrounds, who each bring their unique insight into facets of the local marketing landscape.
Once your brand reaches a couple of dozen locations, the local search tactics you need to employ to grow further only get more intricate and complex.
Host Claire Carlile is joined by Elizabeth Rule from Sterling Sky, to discuss what needs to be in your gameplan when working with a growing brand. They cover what to consider when acquiring another brand, the importance of getting the right information architecture, how reviews and reputation management impact the growth process, and so much more.
You will learn:
✅Common challenges with growing local businesses, and strategies to resolve them
✅How to manage Google Business Profiles for a growing portfolio of locations
✅How reviews can make or break rankings and reputation
✅How good password management can boost efficiencies
✅Pitfalls to avoid when expanding to new locations
✅Factors to consider when expanding to new locations
Timestamps:
00:00 Intro
02:42 Strategies for Scaling Local Businesses
06:22 Acquiring and Rebranding Existing Businesses
08:55 Managing Google Business Profiles for Multi-Location Growth
13:16 Turning Negative Reviews into Opportunities
22:45 Room 404: 'Optimized for SEO'
25:16 Preparing for Growth and Management of Passwords
31:46 Pitfalls to Avoid in Expanding to New Locations
34:27 Managing Google Profiles and Service Area Businesses
37:05 Factors to Consider in Choosing a Location
44:50 Proximity to Competitors and Google's Local Filter
50:00 Resources for Local SEO and Multi-Location Businesses
About Claire (Host)
Claire Carlile is a Chartered Marketer (MCIM) and is BrightLocal's Local Search Expert. Her work at Claire Carlile Marketing, where she helps businesses of all sizes make the most of the local search opportunity, allows her to provide real-world skills and expertise to what BrightLocal does.
Where to find Claire:
Website
Twitter (X)
About Elizabeth (Guest)
Elizabeth is an expert local SEO analyst at Sterling Sky. Over the years Elizabeth has been involved with many local businesses as they grow, both through the acquisition of other businesses and by the extension of their own offering as they build out their brick-and-mortar locations on a national scale.
As a Google Business Profile Product Expert, Elizabeth helps businesses crack the code to gain valuable visibility in local search and helps solve complex GBP issues. She is also a faculty member and speaker at the Local U SEO Conference.
Where to find Elizabeth:
Website
Twitter (X)
Room 404
Find out what Elizabeth decides to put into 'Room 404', as it makes their heart race, but for all the wrong reasons!
Want more from Adventures in Local Marketing? We highly recommend checking out these episodes:
Resources
About Adventures in Local Marketing
Adventures in Local Marketing' is *the* podcast for local marketers, hosted by industry expert and popular speaker, Claire Carlile.
Claire chats to a smorgasbord of marketers from various different backgrounds, who each bring their unique insight into facets of the local marketing landscape.
Copyright 2024 BrightLocal
Storytelling plays a crucial role in implementing memorable and effective marketing strategies that stand out from the crowd.
Host Claire Carlile, is joined by Melissa Popp, to discuss how storytelling can connect brands with their local audiences. They also cover the importance of authentic and unique content, how to get buy-in from various departments, common content creation shortcomings for SMEs, measuring ROI, and so much more. Seriously, this episode is jam-packed!
If you are a local marketer looking for an effective way to connect and engage with your audience, this is a must-listen.
You will learn:
Timestamps:
02:16 - Explanation of 'Local Narratives'
03:13 - Importance of unique content
03:29 - Google leak and its impact on unique content
06:15 - How brand and storytelling work hand-in-hand
07:49 - Content volume is the wrong metric
09:15 - Common content marketing shortfalls for SMEs (and larger brands)
14:27 - How tone of voice can be a challenge
15:40 - Melissa's 'Buyers Journey Process' specific to SEO
17:47 - Finding your origin story
24:07 - The role of customer stories
25:00 - Being too hung up about keywords
26:10 - 'Room 404' segment
29:00 - How to do it at scale
35:00 - Measuring ROI
36:38 - 'Recipe for Success' segment
About Claire (Host)
Claire Carlile is a Chartered Marketer (MCIM) and is BrightLocal's Local Search Expert. Her work at Claire Carlile Marketing, where she helps businesses of all sizes make the most of the local search opportunity, allows her to provide real-world skills and expertise to what BrightLocal does.
Where to find Claire
Website
Twitter (X)
About Melissa (Guest)
Melissa is the Content Strategy Director at RicketyRoo. In this role, she oversees all content initiatives for clients and her responsibilities span from creating high-level content strategies to diving into the minutiae of content creation.
Melissa says she lives and breathes everything related to content. Writing has been her passion since she first picked up a #2 pencil, and she takes pride in making content relevant to readers and illustrating to clients how crucial this connection is for reaching potential customers.
Where to find Melissa
Website
Twitter (X)
Room 404 & Recipe for Success
Find out what Melissa decides to put into 'Room 404', as it makes their heart race, but for all the wrong reasons. She also shares her 'Recipe for Success' with storytelling.
Want more from Adventures in Local Marketing? We highly recommend checking out these episodes:
Resources
About Adventures in Local Marketing
Adventures in Local Marketing' is *the* podcast for local marketers, hosted by industry expert and popular speaker, Claire Carlile.
Claire chats to a smorgasbord of marketers from various different backgrounds, who each bring their unique insight into facets of the local marketing landscape.
Copyright 2024 BrightLocal
In this month's BUMPER EDITION of Adventures in Local Marketing, Claire speaks to AI and search expert Dr Marie Haynes about all (and we mean all) things Google and AI. We cover how Google Gemini will underpin all of search going forward, dive into the Google API leaks, and take a detour to learn about a surprise meeting at Google I/O...
It's the longest episode we've ever released and for good reason! It's a meaty topic with plenty to chew on, so step inside Marie's mind and get the most up-to-date insights on Google and AI today.
PLUS we go live with this episode on the same day as Marie's brand-new book (and accompanying workbooks) 'SEO in the Gemini Era'. Check it out for yourself now: https://mariehaynes.com/gemini-era-seo/
Listen to learn:
Resources
In this episode, Claire chats to Leadferno's Aaron Weiche about how adopting a conversion-focused mindset can benefit agencies and their clients alike.
Listen to learn:
Resources
In this episode, Claire speaks to Julian Hooks, principal SEO consultant at Advertising Commissions and Senior Manager of SEO at Asurion, about the importance of customer-centricity in an industry obsessed with chasing the latest SEO trend or ranking factors study.
Listen to learn:
Resources
Julian on LinkedIn: https://www.linkedin.com/in/julianhooks/
Advertising Commissions LLC: https://www.advertising-commissions.com/
Asurion: https://www.asurion.com/
See Julian speak at BrightonSEO San Diego: https://us.brightonseo.com/talks/beyond-algorithms-customer-centric-seo-as-the-key-to-long-term-success
Get started with Search: a developer's guide, from Google: https://developers.google.com/search/docs/fundamentals/get-started-developers
Rand Fishkin on LinkedIn: https://www.linkedin.com/in/randfishkin
Rand Fishkin's company, Sparktoro: https://sparktoro.com/
Nicole DeLeon on LinkedIn: https://www.linkedin.com/in/nicoleldeleon/
Nicole DeLeon's company, North Star Inbound: https://www.northstarinbound.com/
Product-led SEO, by Eli Schwartz:
https://www.elischwartz.co/book
In this episode, Claire speaks to Near Media's David Mihm on the obstacles and opportunities that lie in wait when dealing with Google Business Profiles for multi-location businesses.
Listen to learn:
Resources:
In response to the findings of BrightLocal's Brand Beacon Report 2024, this episode sees us speak to enterprise expert Steve Wiideman about all things multi-location SEO.
In this wide-ranging and tactical nugget-filled conversation, Steve covers the challenges and opportunities available to multi-location SEOs today, and shares his proven processes for working with brands.
Listen to learn:
As you can see from the list above, it's a long one, but absolutely worth getting stuck into if you're working with big brands or looking to do so.
Resources:
In this episode, we speak to Google Business Profile *Platinum* Expert, Marketing Metrology's Stefan Somborac, about what it's like to volunteer to help, and most importantly learn from, local businesses posting in the Google Business Profile Help Community (what a mouthful!)
Listen to learn:
Resources:
Schema might not be a ranking factor, but that doesn't mean you can leave it in the 'to do' pile. In this episode, structured markup master Crystal Carter lifts the lid on all things schema:
Take a listen to hear two seasoned podcasters (and good friends) diving into a key, but sometimes forgotten, area of local business marketing, and witness the most passionate episode of 'Room 404' yet!
RESOURCES
What is structured data validation?: https://www.wix.com/seo/learn/resource/structured-data-validation
The Strategic Value of Structured Data Implementation on SME Websites: https://moz.com/blog/strategic-structured-data-sme-websites
Wix SEO Webinars: https://www.wix.com/seo/learn/webinars
Schema.org: https://schema.org/
Local SEO Schema: Types and Templates for Easy Structured Data Markup: https://www.brightlocal.com/learn/local-seo-schema-templates/
Adding Structured Data Markup to Your Site's Pages: https://support.wix.com/en/article/adding-structured-data-markup-to-your-sites-pages-2546962
Crystal's website: https://www.crystalcarterseo.com/
Follow Crystal on Twitter/X: https://twitter.com/crystalontheweb
Follow Crystal on LinkedIn: https://uk.linkedin.com/in/crystal-carter-digital
The podcast currently has 32 episodes available.
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