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Join me as I ramble, per normal, and work my way toward announcing a new role at a new company with a new focus that still includes championing partner operations but as part of the larger GTM narrative. 

 The short story: 

• Jurassic World: Rebirth is the worst move in the series. #sorrynotsorry
• More than anything, wasting my time is the greatest offense. 
• Narratives around partner operations are fairly consistent toward reactive positions that struggle to provide long-term professional opportunities for the people in these seats. 
• It feels like the narrative to be a Partner Ops professional is, potentially, a wasted narrative. 
• Core GTM needs more awareness of Partnerships earlier. 
• Partner operations have significant operational implications based on partner programs that go beyond sourced revenue alone. 
• I'm joining Go Nimbly as a RevOps architect to bring a PartnerOps lens to existing and future clients with Partner-specific service opportunities 

Come along as I kick this engine back up and discuss how working in RevOps changes my perspective and, perhaps, recommendations for how Partnerships and ecosystem can find success through early collaboration with GTM machines. 

Until next time, good luck partnering! 

Aaron Howerton
www.linkedin.com/in/aaronhowerton
www.partneropspartner.com