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Advertisers build their strategy around the TV screen
Goodway Group's Mike Wolk, VP of growth and partnerships, breaks down how the media agency is building its strategy around the biggest screen in the house - the TV. Plus, eMarketer projects that retail media CTV ad spend will be approximately 3.6 billion in 2024 with even more growth projected by 2027.
To read the full stories included in this episode:
- To advertisers' delight, the latest trend in TV is toward 100-inch screens: https://bit.ly/43gEJYf
- CTV and Retail Media: How They Are Working Together to Drive Results for Brands: https://bit.ly/3wVnD64
- TV vs Smartphone: How Netflix Viewing Changes by Device: https://bit.ly/3TfKLUs
- Meet the Analyst: Retail Media Measurement—Closing the Loop Across Media Formats and Sales Channels: https://bit.ly/3Pmxb02
- Insider Intelligence October 2023, Retail Media Ad Spending, US: https://bit.ly/3IzWtEq
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By The CurrentGoodway Group's Mike Wolk, VP of growth and partnerships, breaks down how the media agency is building its strategy around the biggest screen in the house - the TV. Plus, eMarketer projects that retail media CTV ad spend will be approximately 3.6 billion in 2024 with even more growth projected by 2027.
To read the full stories included in this episode:
- To advertisers' delight, the latest trend in TV is toward 100-inch screens: https://bit.ly/43gEJYf
- CTV and Retail Media: How They Are Working Together to Drive Results for Brands: https://bit.ly/3wVnD64
- TV vs Smartphone: How Netflix Viewing Changes by Device: https://bit.ly/3TfKLUs
- Meet the Analyst: Retail Media Measurement—Closing the Loop Across Media Formats and Sales Channels: https://bit.ly/3Pmxb02
- Insider Intelligence October 2023, Retail Media Ad Spending, US: https://bit.ly/3IzWtEq