The Drum assembled its industry-leading TV Advisory Panel feature for a frank discussion about CTV audience measurement. Media editor John McCarthy questioned GroupM’s Simon Thomas, 4A’s Ashwini Karandikar, Direct Line Group’s Sam Taylor, The VAB’s Sean Cunningham and Innovid’s Tal Chalozin. Throughout the episode, we learn about the ever-broad demands of measurement and how the tools can now be built to meet them. But what happens when regulation starts paying attention to CTV? Listen here.

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