Brian breaks down some mail advertising pieces and gives some tips as well.

https://www.youtube.com/watch?v=2itEAODs-Zs

Transcription

Advertising advice and expectations.

Hi I'm Brian Pombo, welcome back to Brian J. Pombo Live.

I want to talk really about how to apply the principles that we've been talking about over this past week. All the last few videos and podcasts I put out had to do with a plot had to do with really the basic principles.

Now I want to take some of that and apply it and show you how so much comes down to both expectations and tracking. So first off, let's talk about expectations you have to know what you expect to get off of your advertising.

Otherwise, you can determine whether it was successful or not.

You can just wait and see what happens but if you're doing anything more than that at all in regards to either advertising or word of mouth or anything else, it sometimes it's tough to be able to track it and know where one started and the last one ended and to really know if it was worth your effort and money to do it.

So I'm going to give you an example that direct mails are a fun one because it's one of those that really can be tracked. And you can really good a good get a good idea as to whether it worked or not. Or my favorite things to send out as postcards.

Here's a postcard, this is from a local lady who's doing real estate and I don't get that many real estate postcards or letters or anything.

There are hundreds of it and probably close to 1000 Real Estate people that cover this area and it's a small area but there are tons of them there's everyone in their brother's a real estate person but very few of them advertise directly.

So I got to first off give her name is Suzie. Give Suzie props for putting this out now we're going to talk about what worked in this and we're going to talk about what didn't work but once again this has to do with expectations.

You know and whether you're tracking it if you're tracking it and you're getting back more than it was necessary to be able to constitute it working then you keep doing it you find a way to keep getting it out there or get it out to a broader audience or what have you.

I don't know why I was placed on the list but here it says thinking of selling your home.

Okay so there's the headline, it's not super clear yet. I'm not sure if you can read it from where you're at. It's not super bold white on a dark background doesn't do as well as a dark color or black on a white background.

The little picture of a teacup and some flowers, there's not a chair but there is a little watermark symbol.

I just happen to know that I believe this is dream time the website that you can purchase and if you don't purchase it there watermark stays on there so that's that doesn't look that hot. I've just noticed that now for the first time I didn't notice it the first time.

Not that that's going to deter whether people are interested or not but doesn't say anything about a home I mean obviously this is on the inside of a home but besides that, and it's a little beat up.

One of the letters fell off here but it says call for your complimentary market analysis. So that's the basic pitch that's what they're going for. They want you to make a phone call.

See what your home is worth today, John L Scott real estate. So this is the main site and then you've got the address side and the rest of the copy here which is interesting....