"Agencies need to completely change the talent profile they are looking for." - Nourah AlFayezOur guest Nourah AlFayez is working at Google for the last 8 years. As the Head of Digital Transformation, she will give you invaluable insights into the challenges advertising agencies face today.Tune in to listen Nourah talk about:- The transformation agencies need to go through in order to stay relevant- An inside look at Google culture and processes- What agencies need to address in terms of people, processes, revenue streams, and structures- Why future agencies will take the role of consultants.Host: Vuk ZlatarovGuest: Nourah AlFayezProduction: Creitive (https://www.creitive.com) & Evans Media (https://evansmedia.net)Follow our guest:Linkedin: https://www.linkedin.com/in/nalfayez/Keep up with us:Website: https://www.thechangevlog.com/SoundCloud: https://soundcloud.com/the-change-852...Instagram: https://www.instagram.com/thechangepo...LinkedIn: https://www.linkedin.com/company/1404...YouTube: https://www.youtube.com/channel/UCljV...Facebook: https://www.facebook.com/TheChangePod