"If you actually want to be successful you've got to know when to be the guy, and when to step away and let somebody else be the guy." -Ed Herman

Today's guest is Ed Herman, attorney and managing partner at Brown & Crouppen, a personal injury law firm in St. Louis. Ed is not your typical lawyer; he's also the creator and host of "Ed Versus," an award-winning original tv show on BCTV. In this episode, Ed Herman sits down with the team to discuss how to stand out in a sea of sameness, the importance of being genuine in your advertising, brand affection, and much more!