Just do it… Advertising is suggestive and powerful, isn’t it?

 

In this episode, I talk advertising from the wise consumer’s perspective with Brett. Companies take advantage of the holiday season and people buying gifts for Christmas by ramping up their efforts and exploiting your primed disposition to purchase things at this time of year, so its worth knowing how they go about it and what you can do to protect yourself from falling victim to it.

 

We touch on:

-The purpose of advertising

-People’s suggestibility and its effectiveness on a person

-Reasons to guard against it

-Buying without need

-Spending beyond your means

-What to guard against

-Subliminal messaging

-Product placement

-False claims

-False urgency

-False scarcity

-False discounts

-Strategy to prevent succumbing to traps

-Not believing the hype

-Prepping against your emotional responses

-Planning your purchases/making a list

-Taking an “accountabili-buddy” with you

-Shopping around, benchmarking prices

-Rewarding yourself for success in self-constraint

 

Lastly, you can subscribe to The Post Money Plan podcast here.