My Perfect Path

Advertising Executive to Nonprofit Founder - EdAccess Founder (former Viacom SVP,Time Warner VP)


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What happens when you trust your gut and step off the expected career path? For Pam Haering, that decision transformed her life and eventually led to her most meaningful work.

Growing up in Bethlehem, Pennsylvania, Pam was among the "lucky ones" whose parents prioritized education, setting her on a path to Dartmouth College. Initially pursuing pre-law studies based on others' expectations, she felt something crucial was missing during a prestigious law firm internship. "There was a whole side of myself that I didn't feel like I was opening up," she recalls. This pivotal realization led her to trust her instincts and pivot to advertising, where her strategic mind and creative spirit could both thrive.

At DDB Needham, Pam discovered her passion for brand marketing, working with clients like General Mills and Maybelline. Her career accelerated when Time Warner Turner recruited her to pioneer global integrated marketing during cable TV's explosive growth. Later, at Viacom, she built groundbreaking marketing initiatives that revolutionized how media companies worked with advertisers. Throughout these transitions, Pam cultivated relationships with innovative mentors who shaped her approach to leadership.

Motherhood presented another inflection point when her premature twins required her full attention. After stepping back from corporate life, Pam gradually found her way to educational consulting, working with schools serving first-generation students. These experiences ultimately led her to found Ed Access Lab, a nonprofit strengthening organizations that provide educational opportunities to underserved communities.

Pam's story reveals profound wisdom about career development: trust your instincts, intentionally seek mentors, and follow what genuinely lights you up. "Do what you love," she advises. "Stay true to what motivates you, who you are, and the opportunities will come." Most importantly, she demonstrates it's never too late to create something meaningful that brings together all your accumulated skills and passions.

Are you following a career path that truly engages all aspects of who you are? Listen now for inspiration to make your next move with confidence and purpose.

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My Perfect PathBy Daniel Koo