<img src="https://assets.podomatic.net/ts/d6/a2/7c/john-griffiths/3000x3000_13081549.jpg" alt="itunes pic" /><br />in this podcast I ask about how digital advertising has got so locked into short term activitation. By contrast the first planners in 1968 discovered the long term effects of advertising and turned TV advertising into a medium whose power is still evident today.

in this podcast I ask about how digital advertising has got so locked into short term activitation. By contrast the first planners in 1968 discovered the long term effects of advertising and turned TV advertising into a medium whose power is still evident today.

<br>in this podcast I ask about how digital advertising has got so locked into short term activitation. By contrast the first planners in 1968 discovered the long term effects of advertising and turned TV advertising into a medium whose power is still evident today.

Advertising for the long term - what's up with digital

Blog based initially on 98% Pure Potato the book about the origins of account planning. Now focusing on the 50th anniversary as a lense to look at some of the contemporary issues.

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Advertising for the long term - what's up with digital

Advertising for the long term - what's up with digital