If you've ever tried writing a sales page, you know how vital a good headline is.

Your headline has to stop readers in their tracks, grab their attention, and compel them to keep reading. If it doesn't, you can kiss their money goodbye.

If your headline doesn't pull them in, they won't read the rest of your sales page, they won't see your offer, they won't click on your "Buy Now" button at the bottom.

It all hinges on your headline, but nailing a headline that works is often harder than you might think.

David Garfinkel wrote the book on headlines - literally - and today he joins the podcast to reveal the secret sauce behind some of the most successful headlines in history.

Want to really understand what makes a headline work? Want to discover easily swiped versions of the highest converting headlines ever? Then you need to check out this episode.

We reveal all that and more.

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