Being connected 24/7 (or at least, the better part of the day) has made it possible for brands and businesses to collect valuable bits and pieces of data at almost every consumer touchpoint and use it to reach out to audiences whenever and wherever they are. While some haven’t yet leveraged the breadth of possibilities opened by constant connectivity, the fact remains: audio advertising expands the concept by effectively circumventing the screen exhaustion and visual saturation. In the past coup