The Persuasion Game

Advertising in the digital age with Nick Manning and Caroline Marshall

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In this episode of The Persuasion Game, Laura talks with Nick Manning, co-founder of Manning Gottlieb, and Caroline Marshall, former editor of Campaign, about the rapidly changing advertising landscape and discusses their pioneering 'Advertising: Who Cares?' initiative. This wide-ranging conversation explores the evolution of digital platforms, the impact on traditional media, and the importance of creativity in advertising. 

CREDIT

Advertising: Who Cares? Website for information and sign up: www.advertisingwhocares.org


YouTube links for workstreams include:

  • Jenny Biggam, Trading, Transparency and Trust workstream: https://www.youtube.com/watch?v=10olFBhRoh0
  • Lucy Jameson, Creativity and Craft workstream: https://www.youtube.com/watch?v=Rv5vf4el8B8
  • Crispin Reed, Recruitment and Wellbeing workstream: https://www.youtube.com/@advertisingwhocares
  • Caroline reflects on ad legend Jeremy Bullmore: https://www.campaignlive.co.uk/article/tribute-jeremy-bullmore-caroline-marshall/1809671


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    This is an 18Sixty production for The Forge.

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    The Persuasion GameBy The Forge