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In this episode, Julie and Jeremy challenge the common misconception that advertising is just another business expense. Instead, they break down why smart businesses view advertising as an investment—one that fuels long-term growth and keeps customers coming through the door.

Key Takeaways:

✅ Advertising = Growth – Businesses that advertise consistently grow 2.5x faster than those that don’t.
✅ ROI Matters – Every ad should have a purpose, and tracking key metrics (website traffic, calls, promo codes) ensures it delivers results.
✅ Strategic Advertising – Know your audience, pick the right channels (social, print, Google Ads), and budget wisely.
✅ Don’t Cut Ads in Tough Times – Businesses that maintain advertising during downturns outperform competitors who pull back.