Sign up to save your podcasts
Or
Share Advertising is dead. Loyalty is dead. And brand needs rebranding, with Mastercard CMO Raja Rajamannar
Share to email
Share to Facebook
Share to X
Share to email
Share to Facebook
Share to X
Or
Advertising is dead. Loyalty is dead. And brand needs rebranding, with Mastercard CMO Raja Rajamannar
Advertising is dead.
Loyalty is dead.
"Brand" needs rebranding."
Raja Rajamannar, the Chief Marketing & Communications Officer at Mastercard and author of the must-read Quantum Marketing, drops thought grenade after thought grenade in this third episode of CleverTap Engage. Raja explores what it means to build a brand, shares the kind of "da Vinci" marketers we need today, and shares what it’s like to be in a global marketing role during a global pandemic.
CleverTap Engage is a video interview series featuring the globe’s most respected CEOs and executives, shining a light on how to achieve meaningful and memorable customer engagement. The series is co-hosted by Peggy Anne Salz and John Koetsier.
Visit our website: https://clevertap.com/
View all episodes
By John Koetsier & Peggy Anne SalzAdvertising is dead.
Loyalty is dead.
"Brand" needs rebranding."
Raja Rajamannar, the Chief Marketing & Communications Officer at Mastercard and author of the must-read Quantum Marketing, drops thought grenade after thought grenade in this third episode of CleverTap Engage. Raja explores what it means to build a brand, shares the kind of "da Vinci" marketers we need today, and shares what it’s like to be in a global marketing role during a global pandemic.
CleverTap Engage is a video interview series featuring the globe’s most respected CEOs and executives, shining a light on how to achieve meaningful and memorable customer engagement. The series is co-hosted by Peggy Anne Salz and John Koetsier.
Visit our website: https://clevertap.com/