On this week’s episode of the Humourology Podcast Paul Boross is joined by Rory Sutherland, a multi-award-winning marketing master. As a legend in the advertising industry, Sutherland knows that creativity comes from crushing expectations with comedy. How does a run-of-the-mill toothpaste campaign become a memorable media moment? Sutherland says that thinking outside the box is the place to start.

“I think that the role of comedy and basically bursting assumptions is vital and probably It's why we evolved a comedic instinct.”

Not only does Sutherland share wisdom from his legendary career in marketing, but he shows the universal importance of humour and creativity in any field of business. You will stay snickering as Sutherland shares a selection of stories about selling success this week on The Humourology Podcast.

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