(4-18-2017) What fundamentals drive memorable advertising campaigns? How will social media and ecommerce evolve to sway our perceptions and product choices? Today’s edition is with F-I-U Professor of Advertising, Margo Berman. Her years in the business cover all aspects. She even formed her own ad agency. Professor Berman’s written numerous books, including The Blueprint for Strategic Advertising , and The Copywriter’s Toolkit .