S01E06 - To all media buyers, planners, and strategists, this episode is for you. In this episode, I share with you how to plan and strategize for social media advertising. Settings goals and objectives, choosing the right budget, testing and experimenting for optimal social media advertising, and how to segment the advertising budget on a macro and micro campaign level, are only some of the topics I will address in this podcast.

Advertising on Social Platforms

After 15 years of being part of the marketing industry, starting up and then -6 years later- selling out the first ever dedicated social media & digital consultancy and agency in the middle east, i know my marketing, and i definitely know a thing or two on social media and digital. This podcast is for the experienced digital marketers as well as for the newcomers. I am only one of many helping to mature the industry. I cannot accept the BS being sold to consumers or marketers anymore. Whether it's content critic, community management best practices, strategic methodologies, or digital media planning you are after, this podcast is for you.

Technology

After 15 years of being part of the marketing industry, starting up and then -6 years later- selling out the first ever dedicated social media &amp; digital consultancy and agency in the middle east, i know my marketing, and i definitely know a thing or two on social media and digital. This podcast is for the experienced digital marketers as well as for the newcomers. I am only one of many helping to mature the industry. I cannot accept the BS being sold to consumers or marketers anymore. Whether it's content critic, community management best practices, strategic methodologies, or digital media planning you are after, this podcast is for you.

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Advertising on Social Platforms

Advertising on Social Platforms