Special guest Ethan Kramer is the CEO and Founder of EK Creative. In two years, he's grown from a handful of clients to generating over 500 million in live shopping revenue while bootstrapping his agency from 0 to 3.5 million/year, all based on word of mouth and results.

This episode centers on live shopping video commerce and advertising strategies. Ethan emphasizes the importance of a holistic approach to advertising to acquire and engage customers. He also highlights the value of live shopping in building a relationship with customers and fostering a sense of community. Hear his valuable insights into the world of advertising, stressing the importance of consistency, education, and retargeting strategies.

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The US livestreaming market is expected to hit $25 billion by 2023. That's why now is the time to build your skills, understand the medium, and ensure that your livestreams are successful.