In this conversation, Chris Ward emphasizes the critical importance of having a written business plan for entrepreneurs. He discusses the common mistake of not setting clear goals and how this can lead to a feeling of being stuck on a 'hamster wheel' of constant busyness without direction. By outlining a proactive and purposeful approach, he illustrates how a simple written plan can lead to increased profits and success. Chris shares insights from his 18 years of experience, highlighting the need for clear vision and metrics to measure success in business.

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